Have the ability to scale as you grow bigger

There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site …

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Keep it natural

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Web crawlers …

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Build a dashboard in Google Analytics

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Industry-relevant links are often the easiest links for small business owners to acquire. Many of …

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Keep an eye on cloaking

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Analytics and data modeling are what initially drove me to become an SEO …

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Tactics around white hat SEO

Website search engine optimisation is a specialist's domain. Be honest with yourself; if you spare their feelings, remember that the general public won’t always be as kind. It’s great that people write about you and link back to your website, but just as long as they create links …

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Emphasizing fast results by using stickiness

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares …

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Repurpose old keywords

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Make a point to search for your site on Google …

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Reasons why you cannot fully understand keyword research

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Chunky blocks of text just bore and intimidate readers – not what you …

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Boost your site speed indefinitely

Providing your audience with something that does not expire after a short period, something that never loses its value. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. With a good education …

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Bucket brigades based on cloaking

Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Different variations of this method abound. Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of …

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Make bounce rates your centre of attention

Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. In link …

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Come up with the best headlines for your content

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines …

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This story about duplication will haunt you forever

SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. By taking the time to make sure your on-page optimization is spot on, you are taking the content that you have spent so much time on and telling the …

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Online marketing changes quickly when it comes to meta tags

Developing a content plan will not only make writing or implementing your content less stressful – as you’ll already have ideas to work with – it will also remind you of significant dates well in advance. Content is a very important part of your website but it is far from the …

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Maybe static pages will be a thing of the past

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Words that are normally written with uppercase letters should be written in lowercase and you should use …

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Learning about SEO

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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The death of dynamic pages

Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t only boost the article’s search value, they’ll also provide your audience with a much-needed mental rest point. This increasing demand for …

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Hidden facts about site submissions

If you’re curious how dominant a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast. Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be …

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Types of site changes brought on by web crawlers

SEO stands for Search Engine Optimization. Some people say that “SEO is dead”. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Some people and businesses are tempted by the “rank high quick” schemes that …

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The reason everyone loves long tail search

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order …

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