Create a search marketing strategy based on SEO

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors …

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Questions to ask about stickiness

If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using …

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Quick tips regarding duplication

Many CMS systems come with built-in review functionality. In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page …

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Tell me more about link building

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …

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The secret behind SEO

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth …

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Find out more about anchor text

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. If you are serious about your website, at least install Google Analytics or any other preferred statistics …

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This story about blogs will haunt you forever

Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can …

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Tell me more about site submissions

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Use meta robots tags to “no index” URLs generated by the faceted navigation that are showing duplicate content. A …

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Having fun with SERPs

High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. How do you find people who value SEO enough …

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How do you feel about html now?

By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. Online searchers are more likely to trust a brand when it appears within the first page of a search …

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To get fast rankings, you need link research

This means when you’re doing SEO, you can’t just use traditional SEO. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are …

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Education is the best legacy when it comes to indexed pages

Above all else, never be tempted to plagiarise. Another example highlights the difference between search engines and social media. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able …

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Start simple, but don't forget ROI

Backlinking has a similar effect on ranking. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for …

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Clarification about trust rank

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Even if your site hasn't …

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One element of your strategy should look at hits

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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Lessons I've learned from SERPs

What does a search optimization program cover? That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. Putting a Rel …

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Carve out time for concentrating on site submissions

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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Define your goals

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Your website won’t be found if …

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Improve engagement by utilising page impressions

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. Search engines scour the Internet to find keywords and clues to match search results, but …

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Planning the Takeover

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result …

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I bet you didn't know this about page impressions

If you’re under the impression that only big brands can compete in the game of search, you’ll be pleasantly surprised to learn that smaller companies can often have the advantage. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. By …

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Reasons why you cannot fully understand web crawlers

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. So what you can …

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Can SEO make a huge difference to search engine optimisation?

Every time, the algorithms are changing giving challenges in front of you. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. If you are talking about the types of goats on your farm, don’t make the description or title about …

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Make ROI the main focus of your marketing tactics

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. Our process helps you manage expectations while delivering high quality work, on time. Search engines will penalize or even filter out sets of your pages that …

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Things to avoid when dealing with bounce rates

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and …

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Understand about SERPs

Quality always trumps quantity. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Make sure you …

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