Invest in keyword density

That’s why you need a professional SEO company to ensure that you don’t fall into copywriting bad habits and start to take the easy route to a weak ROI. User experience is critical to SEO, so it may be a good idea to test how it affects the …

more ...


The ultimate revelation of rankings

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. Write legible, readable copy, and treat the meta description …

more ...

More focus is put on search queries

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. If you want …

more ...

Design + long tail search = Greatness

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value …

more ...

This story about link bait will haunt you forever

Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. The process is iterative, so data gathered from …

more ...

Bucket brigades based on analytics

You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices. Getting the technical details of search engine-friendly web development correct …

more ...


How you will benefit from bread crumbs

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. Google and Bing …

more ...

Make conversion rates the focal point of your marketing efforts

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. The best part of SEO and inbound marketing as a whole is …

more ...

Content marketing is one of the biggest aspects of SEO

One should always keep an eye on those who want to take your spot. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Google, now more …

more ...

Emphasizing fast results by using SEO campaigns

Some of the tools I like using are Market Muse, Ahrefs and Semrush. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the …

more ...

Strong relationships = Long-term SEO benefits

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. If you have a real business, the same advice applies. You should decide if you are going for a churn and …

more ...

Finding the 'Low-Hanging Fruit'

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. To understand this, we need to pay a thorough look on these concepts. Google is getting better and better at recognizing content that truly is …

more ...

Useful tips from experts in scraping

Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? Before you begin, it is often worth evaluating what you hope to …

more ...

Learning about webmaster tools

Choose your keywords carefully, and keep user intent as your primary goal. Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find …

more ...

What's the story about RSS feeds

What is generally the one thing that may prevent someone from using my service? Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of …

more ...

When your use of googlebot crawlers becomes obsessive

This is very similar to duplicate content, however it manifests itself in a different way. Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. Try to …

more ...


Readability

Search engines also don’t espouse that the sky is blue. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. They …

more ...

Reasons that marketers love gateway sites

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you …

more ...


Why has content been so popular?

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. HTTPS (secure …

more ...

This story about dynamic pages will haunt you forever

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise …

more ...

Make anchor text a priority

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. When people search for your products and services, you obviously want …

more ...

The worst advice I've heard about dynamic pages

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something …

more ...


Take care when dealing with widgets

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. A major consideration when creating internal backlinks is how you link different assets together. Not only will …

more ...

Difficult things about reporting

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. White Hat SEO are keywords tailored to a particular audience and fall …

more ...


What everyone ought to know about 301 redirects

First, improved search engine rankings will ultimately drive more organic traffic to your website. SEO only becomes difficult when other people become involved that aren’t SEOs. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the …

more ...

Not recommended: thin content pages

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. Have a think about all the …

more ...

Wait. Are bread crumbs really that simple?

Successful SEO requires a thorough understanding of the business itself. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that …

more ...

Quality over quantity when it comes to organic links

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

more ...

The infamy behind scraping

Matt Cutts summed up social media pretty well when he said, “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” Basically, social media is going to take a lot of time. Picking the right keywords to optimize for is very important. Usually …

more ...