Unlocking the mystery of local search

If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing …

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The mysterious world of URLs

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Search engine health checks should look at citations

As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. When people hear about how …

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All you wanted to know about social media but were afraid to ask

Exact match Domains (EMD) This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Now, enable your JavaScript and see if your JavaScript and Ajax-based navigation work as well. If Google is crawling your website and …

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Latest developments in nofollow links

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Tell beginners …

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Can a techie truly understand content

A Google research recently revealed that four out of five users trust search engines for local searches Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by …

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Inbound links to your content help search engines

In fact, for the best results, it needs to play a major part in your entire company culture. Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. People pay billions of dollars a year to companies like Google for tiny little …

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Write a keyword-rich introduction about forums

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. Small businesses tend to put a lot more into marketing than they get out of it. There …

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One important aspect is link research

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it …

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The worst advice I've heard about analysis

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. There are more than enough SEO guides on the internet. But only a few of them can be fully …

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Bucket brigades based on SERPs

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for …

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More focus is put on webmaster tools

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Your images need to be …

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How you will benefit from rankings

Look at who is on top, then run reports on what they’re linking to and who is linking to them. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind …

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Generate site maps

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually …

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Who does the writing?

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. In particular, mobile applications should be mentioned here. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.Thin content is one of Google’s biggest bugbears. Google has for years …

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Improve engagement by utilising SEO campaigns

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Of course, the …

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Reasons that people rely on web crawlers

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. In days of yore, SEO agencies would take on a client, create a website …

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Think about citations from the start

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Constant changes …

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Update your web crawlers on a regular basis

Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under …

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Update your bread crumbs on a regular basis

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. The Web Crawler is a software that browses the World Wide Web in a systematic manner as …

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Where are all the spammy links coming from?

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Perhaps that’s where the biggest problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go. In the best …

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Why quality matters

When people hear “T&T,” they’re likely to think of dynamite rather the act of building trust and transparency with your website visitors. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design …

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How to focus on domain authority

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Searcher intent is defined …

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