Repurpose old googlebot crawlers

Google continues to use natural, quality inbound links as a main ranking factor. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. It includes essential elements of technical web mastering, including …

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Think like a human not a robot when it comes to forums

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. We’ll be talking about this in great depth in the link acquisition section. For smaller organizations, organic search can provide a low-cost way to build a …

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Find out more about LSI

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. Assuming you are impatient to progress (as new webmasters often are) and …

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Unlocking the mystery of content

In order for this to be truly effective, however, and for your images to support your overall SEO efforts, they need to be optimised. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. We all know that search engines have been …

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“Monetisation first” approach

Content quality is what will really change your ranking. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a …

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Publish Unique Data

We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating …

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This year will be the year of authority sites

They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as …

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The ultimate revelation of SEM

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will …

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A few words on keyword research

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given …

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Losing Focus on nofollow links

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Internal search result pages are produced when someone conducts a search using an eCommerce website’s …

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One important aspect is walled garden sites

Targeted posts with original, useful content are your best way to avoid thin content penalties. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow …

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Lessons I've learned from canonical URLs

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Search engine optimization (SEO …

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Quick tips regarding SEO

Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in …

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Things to avoid when dealing with organic links

By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted …

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Don’t forget about citations

Since your content is evergreen, you will get more visitors to your site. If your site isn’t mobile optimized, you’re at a serious search disadvantage. SEO today is more of a holistic approach, and it works together with other aspects of digital marketing on a daily basis. Have …

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To get fast rankings, you need link research

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. They also create an avenue for new traffic to visit your website.: Your target audience needs to understand the topic …

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The hidden agenda of comment spam

The goal is to gain as many visitors or traffic as possible. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link …

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Are search volumes affected by long tail search

If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. It also lists …

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Things you most likely didn't know about sitemaps

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and …

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Incorporate white space to break up page elements.

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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