Utilize testimonials from customers

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Find out more about webmaster tools

There are other perils to keyword stuffing than just being ignored by Google, however. What critics tend to ignore is the fact that, above almost everything else, Google’s algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. It mostly depends …

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Define your goals with regards to bread crumbs

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Most marketers who specialise in other areas tend to forget that social media management is completely different. You have to make sure …

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Having fun with offsite SEO

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Getting backlinks are important but if you get a ton …

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Useful tips from experts in mobile search

Many web pages prohibit access to online users if cookies are disabled. What makes SEO so hard? Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Talking to online marketing companies, which offer a variety of SEO services (like us …

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Find out more about keywords

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Giving your personal opinion and opening up a little bit …

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Search engine health checks should look at plugins

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Understanding which ranking factors are …

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Taboos about analytics that you should know

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index. By putting …

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Top trends in LSI to watch

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. On the other hand, they will be missing …

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Lessons I learned about authority sites

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Maybe the URL is broken in the email itself, but a simple server redirect could fix it. Let’s …

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Taboos about search queries that you should know

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? It’s important to note that the update will only …

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Why are bread crumbs so popular?

Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword …

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What should you look for?

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Every SERP is unique, even for search queries performed on the same search engine …

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To get fast rankings, you need ROI

Maybe your baby is a little less attractive than the others? Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. Before you publish, please proofread! Google doesn …

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Define your goals with regards to cloaking

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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How to diagnose long tail search related issues

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. And so, it just takes experience. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that …

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Let's talk about citations

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. On page SEO refers …

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Taboos about landing pages that you should know

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Meta descriptions are technically HTML attributes that offer concise explanations of what a …

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Identify who are the main influencers in your industry

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. There are many factors that influence search engine rank (how a page positions in Google …

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The mysterious world of white hat SEO

However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely …

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Research semantically related keywords

Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. Old school of link …

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Takeaway tips for sitemaps

Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing …

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Never underestimate the influence of SEM

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Use Google’s Search Console for guidelines on Site Map creation. Once your Site …

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