Adjust your appearance in search

The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. Use SEO strategies to build online visibility. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. To prove your value …

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Start simple, but don't forget analysis

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. Understanding how to …

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Reasons why marketers love SEM

Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how …

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Taboos about authority sites that you should know

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or how to look …

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Can a techie truly understand link building

I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. The term black hat originates from before search was a thing, with old cowboy western movies. If I’m …

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Its all about blogs

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. We believe …

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Expand your page rank as necessary

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually …

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Great ideas about dynamic pages to share with your colleagues

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. Case studies drive …

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Keep from using the same keywords over and over

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. For many businesses the goal is to get their business to position number 1 on Google …

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When your use of user generated content becomes obsessive

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. How do soldiers and generals alike prepare for battle? With the rise of the mobile device, more and more individuals …

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Identify niche blogs, forums and newsletters

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want …

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Things that make you love and hate conversion rates

Simply copy and paste content from your website into a search bar and place quotation marks around it. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for …

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Reasons why you cannot fully understand stickiness

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. I’m happy to share some ways to work more of …

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Long Tail Traffic Is Hiding In Long Form Content

Search engines look fondly at websites that have high-quality links leading back to their site. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Perhaps the hacking in this case means parting from traditional marketing realms …

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Create an Engaging Web Presence by the use of mobile search

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn …

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Let's talk about comment spam

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know …

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When your use of web 2.0 becomes obsessive

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. You need to make more use of your unique selling point and brand identity than ever before. Google shifted its focus to the understanding phase of searches, paying …

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Write a 1000+ words article about SEO

It cares whether your page can actually help someone. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on …

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Start simple, but don't forget local search

From a marketing standpoint, you can refine a website to target a niche audience. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Inbound links can come from your own website (linking from one page to another) or …

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I bet you didn't know this about gateway sites

The gibberish score helps with that. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. SEO is a time consuming effort which most people running an online business do not have. Authority sites are websites that are known by …

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Be mindful of RSS feeds

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top …

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A do-it-yourself guide to SEO

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on …

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When auditing your site, take time to think about RSS feeds

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Well-written content is also far more likely to generate backlinks …

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Never underestimate the influence of canonical URLs

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed …

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A do-it-yourself guide to authority sites

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. Variables make it possible to automate certain processes on your site …

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Improve engagement by utilising non reciprocal links

Universal concepts and methods of testing can be applied to most sites, but each case is unique. You can see who registered a website, where they’re hosting it, and how many site managers they have. If you can't handle the volume of leads and sales then opportunities will be …

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