Proofread The Content Before You Go Live

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

more ...

Don’t forget page rank

Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. A company may be able …

more ...

Update your search engine spiders on a regular basis

To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 You can create content to target keyword phrases that …

more ...

Make web 2.0 a priority

The key to boosting visibility and SEO is staying active. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take …

more ...

Don’t forget about RSS feeds

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their …

more ...

Web analytics data alone is not enough

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. It stands the test of time and never goes out of date …

more ...


Myths and misconceptions about user generated content

Would you feel comfortable providing this website your credit card information? Back then, if you would, to get just kind of a basic SEO job your primary tasks would be link building, which was probably primarily article and directory link building. A number of challenges have to be successfully passed …

more ...


Let the world know you are creating fabulous content

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

more ...

The latest trends in URLs

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. When you're ready to scale your strategy …

more ...

Write about search engine spiders

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example …

more ...


Learning about keywords

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. The rise of social media on the Web has created a host of new …

more ...


High advertisement ratio can be mitigated by using onsite SEO

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. A key lesson to apply to pretty much every …

more ...

One important aspect is html

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

more ...

The worst advice I've heard about bounce rates

Add value to them, and they will add value to you, but you need to add value first. In itself it cannot be harmful for your SEO but what would Google prefer? Back then, there were only a few hundred websites, so the process was pretty simple. Does longer content …

more ...


Lessons I've learned from RSS feeds

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. It is imperative that website owners and site developers engage in user testing. Without actually …

more ...

Boost site speed and utilise analysis

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Internal linking is a really effective SEO technique – it …

more ...

Using traffic estimation tools in conjunction with stickiness

Backlinks are hyperlinks that point back to your website. SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. For those seeking to sway public (or private) opinion about a particular topic, SEO can …

more ...

The broken link-building method aided by quality

The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO …

more ...


All you wanted to know about forums but were afraid to ask

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals …

more ...

Construction of a new SEO strategy is in full swing now

Every business wants to achieve its goals and doesn’t want to invest substantial resources on acquiring an audience to whom it doesn’t even offer the chance to convert. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a …

more ...

Tactics around doorway sites

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Designing your website with mobile users in …

more ...

Thinking about page rank makes everything OK

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

more ...

Things you most likely didn't know about forums

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Google already gives ranking boosts to sites on a secure protocol …

more ...

When your use of page rank becomes obsessive

Research your competitors – now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage …

more ...

Broken Inbound Link Building: What is it?

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

more ...

I want to increase my site traffic by 50 percent

Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. What we mean when we refer to SEO, is the practice of …

more ...

Search marketing implications related to 301 redirects

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links And the major definitive terms in your query are keywords. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Pick …

more ...

Don’t forget about stickiness

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. It is fluff and filler content that has often times been stuffed to the brim with as many keywords …

more ...

Find a simple guide to backlinks and read up about it

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. For SEO to …

more ...


Make keywords more natural

The terms people use to search for what you offer are known as keywords. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Few people, however …

more ...

Taboos about duplication that you should know

A “backlink” is one of the most used words in the world of search engine optimization (SEO). You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is …

more ...

Headings and stickiness

Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. To be a part of the party, make sure your business website uses structured data markup. What would you type into a search engine to find your business website …

more ...

Make Use Of Bullets & Numbers While Writing

On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling …

more ...