Ways to Build Backlinks

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Search engines provide the modern information scientist with a hugely …

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The first indication should be analytics

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Mobile Searchers Use Shorter Keyphrases/Keywords

The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. It’s important to keep in mind that …

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It’s a win-win strategy with an emphasis on citations

Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect …

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More importance is given to bread crumbs

A constant work on SEO will definitely bring growth, success, and ROI. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However …

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Quality over quantity when it comes to web 2.0

This is where you encourage the reader to engage with your business on a more rewarding scale. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they …

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How to learn about gateway sites in a few hours

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you …

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Don't miss out text links from your detailed marketing checklist

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Losing Focus on nofollow links

The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be …

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The secret behind web crawlers

It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? One thing’s for sure though, Google is …

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Start simple, but don't forget SERPs

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to …

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Invest in quality

You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. You wouldn’t want …

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Unlocking the mystery of organic links

If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own …

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Its all about rankings

Let’s say that you run a goat farm in Detroit. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Your competitors can be …

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Let's talk about 301 redirects

There are also other Meta Tags that can be used to assist in an orginizations SEO plan. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It …

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Thinking about link bait makes everything OK

A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. Websites have had browser sniffing and redirecting capabilities for the …

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Fun with SERPs for now

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

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Here's what industry insiders think about URLs

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. However …

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How do you feel about analytics now?

High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not good at grammar could easily find it. By putting out content, not …

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Things about bounce rates you have to experience yourself

If you seldom get into any detail, you won’t look like an authority. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no …

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Consider static pages at the inception

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the …

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