Design + canonical URLs = Greatness

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are …

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The reason everyone loves stickiness

SEO is the tool to drive people to your website. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is …

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Why has link bait been so popular?

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. While content and digital marketers have spent years honing search engine optimization into a fine …

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Here's what industry insiders think about SEO

Agency SEOs have an edge because they have access to independent sets of data that span across different industries. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low …

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Define your goals with regards to social media

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches …

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Focus on performance, user experience, and mobile search

Search marketing can come across as quite a broad subject with endless topics! On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of …

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Search engine health checks should look at googlebot crawlers

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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Expand your metrics as necessary

It was possible to pay to push press releases out via a service. While many assume duplicating content will increase SEO, it actually hurts rankings. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically …

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Quick tips regarding citations

What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of …

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Reasons that people rely on javascript

There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved …

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Is this the end of web crawlers as we know it?

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. The technical side of …

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Identify What’s Working and What Isn’t

If these things happen to you, it’s unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content …

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Understand about link bait

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You also as an SEO today have to be …

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Analyse your existing quality

If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Copywriting in SEO is the art and science of striking a fine balance between content that persuades …

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The infamy behind cloaking

Why do we need it? For experienced marketing teams, the content creation process has become a high-level assembly line. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Basically, it’s like any business making sure that their product or service is …

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Meaty meta descriptions may affect your gateway sites tactics

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Rankings in SEO refers …

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Reasons why you cannot fully understand local search

With SEO, your website’s visibility increases when search engines crawl your website. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Google Analytics will help you in your investigations on these factors. A page that’s …

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Focus on ROI Instead of static pages

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page …

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Adopt a customer centric view of ROI

Google makes it really hard. The more your content focuses on your niche, the easier it is for the crawlers to index and categorize and decide how relevant and serious you are for it. SEO can help conversion tactics by providing guidance on not only technical elements but also content …

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