Random musings on rankings

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

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How to diagnose authority sites related issues

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and …

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The hidden agenda behind doorway sites

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Use co-occurring words from pages that are highly ranked

First, improved search engine rankings will ultimately drive more organic traffic to your website. Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only a small chance customers will be visiting your website via …

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It’s a win-win strategy with an emphasis on SEO campaigns

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. The search engine …

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Try to target a hungry crowd by paying attention to reporting

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. The journey to better ranking must always start with understanding about your current standing on search engines. Learn the search engine results page (SERP). There are numerous methods …

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The death of text links

But many applications that previously were remote to what we used to judge SEO no more are. Typing keyphrases into Google is what we do every day, right? We type words into Google’s search box to get answers to our questions. If you’re looking for some great ideas …

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Make backlinks the focal point of your marketing efforts

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Human users are …

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Headings and anchor text

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume …

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Try to target a hungry crowd by paying attention to SERPs

You should definitely include keywords in your navigation bar. Keyword Stuffing has no positive SEO effect. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be …

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Lessons I've learned from SEO

While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. It is also a fact that, due to the amount of information available on the internet, search queries …

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Less is always better when it comes to indexed pages

Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Search engines, such as Google, evaluate the linking of a websites and usually use the contents of …

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When auditing your site, take time to think about keywords

Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible …

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Why meta tags matter

In return, search engines reward helpful websites with better search rankings. If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. I don't …

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More importance is given to offsite SEO

In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms …

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Remember that SEM make the web go round

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Making sure that your business is visible …

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Create content about widgets

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” With the help of online marketing and design …

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We've reached a tipping point when it comes to inbound links

In its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate content." Any page that(s) with the majority of content appearing on another webpage (same domain or any other) is considered duplicate. Site errors may include broken links …

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Less is always better when it comes to splogs

They also create an avenue for new traffic to visit your website.: To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a …

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Where in search results does my content appear?

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Keyword research is the basis of all search marketing …

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Things your competitors know about user generated content

This concept has been highlighted and evangelized by Rand Fishkin recently. We all know poorly written and thin content when we see it. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Guest Blogging simply means writing an article …

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Types of site changes brought on by link exchanges

In order to keep track of each form and any responses, the scientific approach is to use separate email aliases for each client (or even each test or group of tests). So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO …

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