Taboos about duplication that you should know

A “backlink” is one of the most used words in the world of search engine optimization (SEO). You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is …

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Wait. Are bread crumbs really that simple?

Successful SEO requires a thorough understanding of the business itself. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that …

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Headings and stickiness

Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. To be a part of the party, make sure your business website uses structured data markup. What would you type into a search engine to find your business website …

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Incorporate white space to break up page elements.

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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Quality over quantity when it comes to organic links

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

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The infamy behind scraping

Matt Cutts summed up social media pretty well when he said, “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” Basically, social media is going to take a lot of time. Picking the right keywords to optimize for is very important. Usually …

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The reason everyone loves long tail search

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order …

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Understand about SERPs

Quality always trumps quantity. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Make sure you …

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Make Use Of Bullets & Numbers While Writing

On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling …

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Types of site changes brought on by link exchanges

In order to keep track of each form and any responses, the scientific approach is to use separate email aliases for each client (or even each test or group of tests). So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO …

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