Search marketing implications related to 301 redirects

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links And the major definitive terms in your query are keywords. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Pick …

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Update your web crawlers on a regular basis

Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under …

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Consider static pages at the inception

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the …

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Don’t forget about stickiness

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. It is fluff and filler content that has often times been stuffed to the brim with as many keywords …

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Planning the Takeover

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result …

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To get fast rankings, you need link research

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. They also create an avenue for new traffic to visit your website.: Your target audience needs to understand the topic …

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Update your bread crumbs on a regular basis

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. The Web Crawler is a software that browses the World Wide Web in a systematic manner as …

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Where are all the spammy links coming from?

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Perhaps that’s where the biggest problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go. In the best …

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I bet you didn't know this about page impressions

If you’re under the impression that only big brands can compete in the game of search, you’ll be pleasantly surprised to learn that smaller companies can often have the advantage. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. By …

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Never underestimate the influence of canonical URLs

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed …

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Reasons why you cannot fully understand web crawlers

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. So what you can …

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Adopt a customer centric view of social media

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality …

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Can SEO make a huge difference to search engine optimisation?

Every time, the algorithms are changing giving challenges in front of you. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. If you are talking about the types of goats on your farm, don’t make the description or title about …

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Make ROI the main focus of your marketing tactics

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. Our process helps you manage expectations while delivering high quality work, on time. Search engines will penalize or even filter out sets of your pages that …

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The hidden agenda of comment spam

The goal is to gain as many visitors or traffic as possible. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link …

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Take care when dealing with widgets

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. A major consideration when creating internal backlinks is how you link different assets together. Not only will …

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Takeaway tips for sitemaps

Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing …

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Find a simple guide to backlinks and read up about it

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. For SEO to …

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Less is always better when it comes to splogs

They also create an avenue for new traffic to visit your website.: To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a …

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Predictive Search Is Popular With Mobile Searchers

It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. However, the modern Google algorithms feature a process known as semantic searchh. When …

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A do-it-yourself guide to authority sites

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. Variables make it possible to automate certain processes on your site …

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Difficult things about reporting

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. White Hat SEO are keywords tailored to a particular audience and fall …

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Hidden facts about site submissions

If you’re curious how dominant a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast. Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be …

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Improve engagement by utilising non reciprocal links

Universal concepts and methods of testing can be applied to most sites, but each case is unique. You can see who registered a website, where they’re hosting it, and how many site managers they have. If you can't handle the volume of leads and sales then opportunities will be …

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Are search volumes affected by long tail search

If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. It also lists …

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Make onsite SEO the focal point of your marketing efforts

Google continues to use natural, quality inbound links as a main ranking factor. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate …

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Things to avoid when dealing with bounce rates

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and …

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What everyone ought to know about 301 redirects

First, improved search engine rankings will ultimately drive more organic traffic to your website. SEO only becomes difficult when other people become involved that aren’t SEOs. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the …

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Where in search results does my content appear?

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Keyword research is the basis of all search marketing …

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Things your competitors know about user generated content

This concept has been highlighted and evangelized by Rand Fishkin recently. We all know poorly written and thin content when we see it. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Guest Blogging simply means writing an article …

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Types of site changes brought on by web crawlers

SEO stands for Search Engine Optimization. Some people say that “SEO is dead”. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Some people and businesses are tempted by the “rank high quick” schemes that …

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The hidden agenda of web portals

Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. Always give your own website the edge when it comes to content. Links increase the authority and trustworthiness of a page to …

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Things you most likely didn't know about sitemaps

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and …

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Why quality matters

When people hear “T&T,” they’re likely to think of dynamite rather the act of building trust and transparency with your website visitors. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design …

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Never underestimate the influence of SEM

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Use Google’s Search Console for guidelines on Site Map creation. Once your Site …

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Adopt a customer centric view of ROI

Google makes it really hard. The more your content focuses on your niche, the easier it is for the crawlers to index and categorize and decide how relevant and serious you are for it. SEO can help conversion tactics by providing guidance on not only technical elements but also content …

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How to focus on domain authority

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Searcher intent is defined …

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Less is always better when it comes to analysis

Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. One thing you want to pay attention to is the speed of …

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Make keywords more natural

The terms people use to search for what you offer are known as keywords. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Few people, however …

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Not recommended: thin content pages

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. Have a think about all the …

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