Analyse your existing quality

If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Copywriting in SEO is the art and science of striking a fine balance between content that persuades …

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More importance is given to offsite SEO

In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms …

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Why has content been so popular?

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. HTTPS (secure …

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Be mindful of RSS feeds

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top …

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Identify who are the main influencers in your industry

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. There are many factors that influence search engine rank (how a page positions in Google …

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This story about dynamic pages will haunt you forever

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise …

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Generate site maps

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually …

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The infamy behind cloaking

Why do we need it? For experienced marketing teams, the content creation process has become a high-level assembly line. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Basically, it’s like any business making sure that their product or service is …

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The mysterious world of white hat SEO

However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely …

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Make anchor text a priority

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. When people search for your products and services, you obviously want …

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Remember that SEM make the web go round

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Making sure that your business is visible …

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Things about bounce rates you have to experience yourself

If you seldom get into any detail, you won’t look like an authority. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no …

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Meaty meta descriptions may affect your gateway sites tactics

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Rankings in SEO refers …

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A do-it-yourself guide to SEO

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on …

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All you wanted to know about forums but were afraid to ask

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals …

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Construction of a new SEO strategy is in full swing now

Every business wants to achieve its goals and doesn’t want to invest substantial resources on acquiring an audience to whom it doesn’t even offer the chance to convert. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a …

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Create content about widgets

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” With the help of online marketing and design …

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Lessons I've learned from canonical URLs

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Search engine optimization (SEO …

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Quick tips regarding SEO

Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in …

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Tactics around doorway sites

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Designing your website with mobile users in …

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Things to avoid when dealing with organic links

By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted …

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Who does the writing?

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. In particular, mobile applications should be mentioned here. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.Thin content is one of Google’s biggest bugbears. Google has for years …

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Improve engagement by utilising SEO campaigns

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Of course, the …

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Reasons that people rely on web crawlers

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. In days of yore, SEO agencies would take on a client, create a website …

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Reasons why you cannot fully understand local search

With SEO, your website’s visibility increases when search engines crawl your website. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Google Analytics will help you in your investigations on these factors. A page that’s …

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Research semantically related keywords

Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. Old school of link …

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The worst advice I've heard about dynamic pages

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something …

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Thinking about page rank makes everything OK

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

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Things you most likely didn't know about forums

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Google already gives ranking boosts to sites on a secure protocol …

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Define your goals

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Your website won’t be found if …

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Don’t forget about citations

Since your content is evergreen, you will get more visitors to your site. If your site isn’t mobile optimized, you’re at a serious search disadvantage. SEO today is more of a holistic approach, and it works together with other aspects of digital marketing on a daily basis. Have …

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Focus on ROI Instead of static pages

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page …

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We've reached a tipping point when it comes to inbound links

In its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate content." Any page that(s) with the majority of content appearing on another webpage (same domain or any other) is considered duplicate. Site errors may include broken links …

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When auditing your site, take time to think about RSS feeds

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Well-written content is also far more likely to generate backlinks …

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When your use of page rank becomes obsessive

Research your competitors – now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage …

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Broken Inbound Link Building: What is it?

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

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How do you feel about 301 redirects now?

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. While meta descriptions are not strictly a …

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I want to increase my site traffic by 50 percent

Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. What we mean when we refer to SEO, is the practice of …

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Improve engagement by utilising page impressions

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. Search engines scour the Internet to find keywords and clues to match search results, but …

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Think about citations from the start

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Constant changes …

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