One element of your strategy should look at hits

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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Readability

Search engines also don’t espouse that the sky is blue. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. They …

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Let's talk about comment spam

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know …

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Myths and misconceptions about stickiness

SEO and growth hacking share a common root — the mutual desire to grow a site’s traffic — and both disciplines fall under the umbrella of search marketing. First in your SEO plans need to be the keywords that you are optimizing for. True to form, Google is always changing, tweaking …

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Lessons I've learned from SERPs

What does a search optimization program cover? That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. Putting a Rel …

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Maybe static pages will be a thing of the past

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Words that are normally written with uppercase letters should be written in lowercase and you should use …

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Define your goals with regards to cloaking

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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Expand your metrics as necessary

It was possible to pay to push press releases out via a service. While many assume duplicating content will increase SEO, it actually hurts rankings. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically …

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Learning about SEO

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Quick tips regarding citations

What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of …

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Reasons that people rely on javascript

There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved …

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The worst advice I've heard about analysis

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. There are more than enough SEO guides on the internet. But only a few of them can be fully …

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Carve out time for concentrating on site submissions

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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Concentrate on actionable bounce rates

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. To get …

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How do you feel about LSI now?

Now, in modern SEO, we have to do really really good content to earn those quality links. Do not schedule the republishing of posts. If the URL hasn’t been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn’t …

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Is this the end of web crawlers as we know it?

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. The technical side of …

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When your use of web 2.0 becomes obsessive

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. You need to make more use of your unique selling point and brand identity than ever before. Google shifted its focus to the understanding phase of searches, paying …

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Lessons I've learned from RSS feeds

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. It is imperative that website owners and site developers engage in user testing. Without actually …

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Reasons that marketers love gateway sites

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you …

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Write a 1000+ words article about SEO

It cares whether your page can actually help someone. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on …

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How to diagnose long tail search related issues

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. And so, it just takes experience. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that …

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Let's talk about citations

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. On page SEO refers …

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Bucket brigades based on SERPs

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for …

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When auditing your site, take time to think about keywords

Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible …

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Identify What’s Working and What Isn’t

If these things happen to you, it’s unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content …

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More focus is put on webmaster tools

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Your images need to be …

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Boost site speed and utilise analysis

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Internal linking is a really effective SEO technique – it …

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Fun with SERPs for now

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

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How To Find Hundreds Of Awesome Keywords

The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and …

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Start simple, but don't forget local search

From a marketing standpoint, you can refine a website to target a niche audience. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Inbound links can come from your own website (linking from one page to another) or …

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Using traffic estimation tools in conjunction with stickiness

Backlinks are hyperlinks that point back to your website. SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. For those seeking to sway public (or private) opinion about a particular topic, SEO can …

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Taboos about landing pages that you should know

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Meta descriptions are technically HTML attributes that offer concise explanations of what a …

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Here's what industry insiders think about URLs

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. However …

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How you will benefit from rankings

Look at who is on top, then run reports on what they’re linking to and who is linking to them. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind …

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The broken link-building method aided by quality

The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO …

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Understand about link bait

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You also as an SEO today have to be …

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Why meta tags matter

In return, search engines reward helpful websites with better search rankings. If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. I don't …

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How do you feel about analytics now?

High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not good at grammar could easily find it. By putting out content, not …

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I bet you didn't know this about gateway sites

The gibberish score helps with that. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. SEO is a time consuming effort which most people running an online business do not have. Authority sites are websites that are known by …

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The death of dynamic pages

Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t only boost the article’s search value, they’ll also provide your audience with a much-needed mental rest point. This increasing demand for …

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