Things that make you love and hate conversion rates

Simply copy and paste content from your website into a search bar and place quotation marks around it. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for …

more ...

Unlocking the mystery of organic links

If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own …

more ...


High advertisement ratio can be mitigated by using onsite SEO

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. A key lesson to apply to pretty much every …

more ...

Reasons why you cannot fully understand keyword research

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Chunky blocks of text just bore and intimidate readers – not what you …

more ...

What's the story about RSS feeds

What is generally the one thing that may prevent someone from using my service? Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of …

more ...


One important aspect is html

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

more ...

Start simple, but don't forget ROI

Backlinking has a similar effect on ranking. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for …

more ...

Write a keyword-rich introduction about forums

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. Small businesses tend to put a lot more into marketing than they get out of it. There …

more ...

One important aspect is anchor text

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Stick to original content, found on only one page on your site, for best results – especially if you have a …

more ...

Unlocking the mystery of backlinks

Conversion optimization is kind of a big deal. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Content is king when …

more ...

When your use of googlebot crawlers becomes obsessive

This is very similar to duplicate content, however it manifests itself in a different way. Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. Try to …

more ...

Boost your site speed indefinitely

Providing your audience with something that does not expire after a short period, something that never loses its value. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. With a good education …

more ...


Define your goals with regards to social media

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches …

more ...

A few words on keyword research

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given …

more ...

Focus on performance, user experience, and mobile search

Search marketing can come across as quite a broad subject with endless topics! On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of …

more ...

Reasons why you cannot fully understand stickiness

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. I’m happy to share some ways to work more of …

more ...

Try to target a hungry crowd by paying attention to SERPs

You should definitely include keywords in your navigation bar. Keyword Stuffing has no positive SEO effect. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be …

more ...


Bucket brigades based on cloaking

Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Different variations of this method abound. Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of …

more ...

I bet you didn't know this about web crawlers

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. Focus on building trust as opposed to trying to bend and …

more ...

Make bounce rates your centre of attention

Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. In link …

more ...

Its all about rankings

Let’s say that you run a goat farm in Detroit. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Your competitors can be …

more ...

Losing Focus on nofollow links

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Internal search result pages are produced when someone conducts a search using an eCommerce website’s …

more ...

The worst advice I've heard about bounce rates

Add value to them, and they will add value to you, but you need to add value first. In itself it cannot be harmful for your SEO but what would Google prefer? Back then, there were only a few hundred websites, so the process was pretty simple. Does longer content …

more ...

This year will be the year of metrics

Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. It’s important to understand …

more ...

Come up with the best headlines for your content

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines …

more ...

Lessons I've learned from SEO

While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. It is also a fact that, due to the amount of information available on the internet, search queries …

more ...

Long Tail Traffic Is Hiding In Long Form Content

Search engines look fondly at websites that have high-quality links leading back to their site. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Perhaps the hacking in this case means parting from traditional marketing realms …

more ...

The best way to escape Google’s Panda penalty

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant …

more ...

This story about duplication will haunt you forever

SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. By taking the time to make sure your on-page optimization is spot on, you are taking the content that you have spent so much time on and telling the …

more ...

Clarification about trust rank

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Even if your site hasn't …

more ...

Let's talk about 301 redirects

There are also other Meta Tags that can be used to assist in an orginizations SEO plan. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It …

more ...


Can keywords make a huge difference to search engine optimisation?

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Understanding the differences between paid and organic search and implementing each correctly is critical to the …

more ...


One important aspect is link research

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it …

more ...

One important aspect is walled garden sites

Targeted posts with original, useful content are your best way to avoid thin content penalties. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow …

more ...


To get fast rankings, you need ROI

Maybe your baby is a little less attractive than the others? Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. Before you publish, please proofread! Google doesn …

more ...

Create an Engaging Web Presence by the use of mobile search

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn …

more ...

How to learn about URLs in a few hours

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. It …

more ...

Less is always better when it comes to indexed pages

Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Search engines, such as Google, evaluate the linking of a websites and usually use the contents of …

more ...

Online marketing changes quickly when it comes to meta tags

Developing a content plan will not only make writing or implementing your content less stressful – as you’ll already have ideas to work with – it will also remind you of significant dates well in advance. Content is a very important part of your website but it is far from the …

more ...

Search engine health checks should look at googlebot crawlers

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

more ...


Thinking about link bait makes everything OK

A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. Websites have had browser sniffing and redirecting capabilities for the …

more ...