Build a dashboard in Google Analytics

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Industry-relevant links are often the easiest links for small business owners to acquire. Many of …

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Here's what industry insiders think about SEO

Agency SEOs have an edge because they have access to independent sets of data that span across different industries. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low …

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All you wanted to know about social media but were afraid to ask

Exact match Domains (EMD) This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Now, enable your JavaScript and see if your JavaScript and Ajax-based navigation work as well. If Google is crawling your website and …

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Latest developments in nofollow links

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Tell beginners …

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Losing Focus on nofollow links

The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be …

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When your use of user generated content becomes obsessive

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. How do soldiers and generals alike prepare for battle? With the rise of the mobile device, more and more individuals …

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The secret behind web crawlers

It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? One thing’s for sure though, Google is …

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This story about blogs will haunt you forever

Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can …

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Headings and anchor text

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume …

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Let the world know you are creating fabulous content

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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Tell me more about site submissions

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Use meta robots tags to “no index” URLs generated by the faceted navigation that are showing duplicate content. A …

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The latest trends in URLs

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. When you're ready to scale your strategy …

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Finding the 'Low-Hanging Fruit'

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. To understand this, we need to pay a thorough look on these concepts. Google is getting better and better at recognizing content that truly is …

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Having fun with SERPs

High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. How do you find people who value SEO enough …

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How do you feel about html now?

By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. Online searchers are more likely to trust a brand when it appears within the first page of a search …

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Identify niche blogs, forums and newsletters

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want …

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Start simple, but don't forget SERPs

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to …

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The ultimate revelation of SEM

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will …

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The ultimate revelation of page rank

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe …

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Things that make you love and hate ROI

For one, it will increase the bounce rate for your business' websites, losing you further possible customers. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of …

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Top trends in LSI to watch

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. On the other hand, they will be missing …

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Write about search engine spiders

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example …

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Keep an eye on cloaking

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Analytics and data modeling are what initially drove me to become an SEO …

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Tactics around white hat SEO

Website search engine optimisation is a specialist's domain. Be honest with yourself; if you spare their feelings, remember that the general public won’t always be as kind. It’s great that people write about you and link back to your website, but just as long as they create links …

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Useful tips from experts in scraping

Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? Before you begin, it is often worth evaluating what you hope to …

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When auditing your site, take time to think about html

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always …

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To get fast rankings, you need link research

This means when you’re doing SEO, you can’t just use traditional SEO. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are …

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Can a techie truly understand content

A Google research recently revealed that four out of five users trust search engines for local searches Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by …

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Emphasizing fast results by using stickiness

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares …

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Inbound links to your content help search engines

In fact, for the best results, it needs to play a major part in your entire company culture. Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. People pay billions of dollars a year to companies like Google for tiny little …

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Repurpose old keywords

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Make a point to search for your site on Google …

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Lessons I learned about authority sites

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Maybe the URL is broken in the email itself, but a simple server redirect could fix it. Let’s …

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Taboos about search queries that you should know

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? It’s important to note that the update will only …

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Why are bread crumbs so popular?

Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword …

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Education is the best legacy when it comes to indexed pages

Above all else, never be tempted to plagiarise. Another example highlights the difference between search engines and social media. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able …

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Invest in quality

You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. You wouldn’t want …

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What should you look for?

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Every SERP is unique, even for search queries performed on the same search engine …

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Learning about keywords

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. The rise of social media on the Web has created a host of new …

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Learning about webmaster tools

Choose your keywords carefully, and keep user intent as your primary goal. Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find …

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