Can a techie truly understand link building

I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. The term black hat originates from before search was a thing, with old cowboy western movies. If I’m …

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Bucket brigades based on analytics

You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices. Getting the technical details of search engine-friendly web development correct …

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Make web 2.0 a priority

The key to boosting visibility and SEO is staying active. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take …

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Useful tips from experts in mobile search

Many web pages prohibit access to online users if cookies are disabled. What makes SEO so hard? Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Talking to online marketing companies, which offer a variety of SEO services (like us …

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Don’t forget about RSS feeds

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their …

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Keep it natural

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Web crawlers …

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Its all about blogs

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. We believe …

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The death of text links

But many applications that previously were remote to what we used to judge SEO no more are. Typing keyphrases into Google is what we do every day, right? We type words into Google’s search box to get answers to our questions. If you’re looking for some great ideas …

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We've reached a tipping point when it comes to metrics

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with …

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More importance is given to bread crumbs

A constant work on SEO will definitely bring growth, success, and ROI. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However …

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Quality over quantity when it comes to web 2.0

This is where you encourage the reader to engage with your business on a more rewarding scale. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they …

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Web analytics data alone is not enough

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. It stands the test of time and never goes out of date …

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Expand your page rank as necessary

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually …

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Tell me more about link building

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …

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Unlocking the mystery of content

In order for this to be truly effective, however, and for your images to support your overall SEO efforts, they need to be optimised. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. We all know that search engines have been …

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“Monetisation first” approach

Content quality is what will really change your ranking. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a …

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How you will benefit from bread crumbs

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. Google and Bing …

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The secret behind SEO

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth …

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Find out more about keywords

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Giving your personal opinion and opening up a little bit …

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Make conversion rates the focal point of your marketing efforts

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. The best part of SEO and inbound marketing as a whole is …

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Content marketing is one of the biggest aspects of SEO

One should always keep an eye on those who want to take your spot. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Google, now more …

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Design + canonical URLs = Greatness

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are …

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How to learn about gateway sites in a few hours

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you …

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Publish Unique Data

We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating …

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Emphasizing fast results by using SEO campaigns

Some of the tools I like using are Market Muse, Ahrefs and Semrush. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the …

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Search engine health checks should look at plugins

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Understanding which ranking factors are …

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This year will be the year of authority sites

They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as …

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Great ideas about dynamic pages to share with your colleagues

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. Case studies drive …

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Make it sufficiently broad in terms of link building

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. I always thought if it improves user experience and is better than what’s there in those long tail searches at present, who’s complaining …

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Myths and misconceptions about user generated content

Would you feel comfortable providing this website your credit card information? Back then, if you would, to get just kind of a basic SEO job your primary tasks would be link building, which was probably primarily article and directory link building. A number of challenges have to be successfully passed …

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Taboos about analytics that you should know

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index. By putting …

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Keep from using the same keywords over and over

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. For many businesses the goal is to get their business to position number 1 on Google …

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Search engine health checks should look at citations

As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. When people hear about how …

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The reason everyone loves stickiness

SEO is the tool to drive people to your website. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is …

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Find out more about anchor text

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. If you are serious about your website, at least install Google Analytics or any other preferred statistics …

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Don't miss out text links from your detailed marketing checklist

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Make backlinks the focal point of your marketing efforts

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Human users are …

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Strong relationships = Long-term SEO benefits

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. If you have a real business, the same advice applies. You should decide if you are going for a churn and …

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Why has link bait been so popular?

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. While content and digital marketers have spent years honing search engine optimization into a fine …

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