Invest in keyword density

That’s why you need a professional SEO company to ensure that you don’t fall into copywriting bad habits and start to take the easy route to a weak ROI. User experience is critical to SEO, so it may be a good idea to test how it affects the …

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Utilize testimonials from customers

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Ways to Build Backlinks

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Search engines provide the modern information scientist with a hugely …

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The first indication should be analytics

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Mobile Searchers Use Shorter Keyphrases/Keywords

The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. It’s important to keep in mind that …

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Random musings on rankings

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

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The ultimate revelation of rankings

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. Write legible, readable copy, and treat the meta description …

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Increase Organic Traffic by the manipulation of backlinks

As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate content exists. ocial Bookmarking is another great way of promoting your website. Submit …

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How to diagnose authority sites related issues

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and …

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More focus is put on search queries

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. If you want …

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Adjust your appearance in search

The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. Use SEO strategies to build online visibility. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. To prove your value …

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The hidden agenda behind doorway sites

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Unlocking the mystery of local search

If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing …

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Create a search marketing strategy based on SEO

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors …

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Effect of keyword density on my rankings

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The …

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Use co-occurring words from pages that are highly ranked

First, improved search engine rankings will ultimately drive more organic traffic to your website. Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only a small chance customers will be visiting your website via …

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How to learn about webmaster tools in a few hours

There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Keyword stuffing fell out of favor once Google updated its …

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Start simple, but don't forget analysis

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. Understanding how to …

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Have the ability to scale as you grow bigger

There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site …

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Find out more about webmaster tools

There are other perils to keyword stuffing than just being ignored by Google, however. What critics tend to ignore is the fact that, above almost everything else, Google’s algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. It mostly depends …

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Proofread The Content Before You Go Live

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Repurpose old googlebot crawlers

Google continues to use natural, quality inbound links as a main ranking factor. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. It includes essential elements of technical web mastering, including …

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Questions to ask about stickiness

If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using …

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It’s a win-win strategy with an emphasis on SEO campaigns

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. The search engine …

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The mysterious world of URLs

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Define your goals with regards to bread crumbs

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Most marketers who specialise in other areas tend to forget that social media management is completely different. You have to make sure …

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Having fun with offsite SEO

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Getting backlinks are important but if you get a ton …

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It’s a win-win strategy with an emphasis on citations

Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect …

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Don’t forget page rank

Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. A company may be able …

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Reasons why marketers love SEM

Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how …

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Update your search engine spiders on a regular basis

To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 You can create content to target keyword phrases that …

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Try to target a hungry crowd by paying attention to reporting

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. The journey to better ranking must always start with understanding about your current standing on search engines. Learn the search engine results page (SERP). There are numerous methods …

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Never underestimate the influence of web portals

This requires sound SEO expertise. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Progressive SEO means technical, analytical and traditional marketing all rolled into one. A great deal of local SEO is based on the principles of organic SEO services …

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Design + long tail search = Greatness

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value …

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Think like a human not a robot when it comes to forums

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. We’ll be talking about this in great depth in the link acquisition section. For smaller organizations, organic search can provide a low-cost way to build a …

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Find out more about LSI

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. Assuming you are impatient to progress (as new webmasters often are) and …

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Quick tips regarding duplication

Many CMS systems come with built-in review functionality. In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page …

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Taboos about authority sites that you should know

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or how to look …

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Less is always better when it comes to backlinks

Without an inviting layout, your content has less of a chance to be seen. All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages …

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This story about link bait will haunt you forever

Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. The process is iterative, so data gathered from …

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