Ways to Build Backlinks

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Search engines provide the modern information scientist with a hugely …

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Mobile Searchers Use Shorter Keyphrases/Keywords

The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. It’s important to keep in mind that …

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More importance is given to bread crumbs

A constant work on SEO will definitely bring growth, success, and ROI. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However …

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How you will benefit from bread crumbs

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. Google and Bing …

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Find out more about keywords

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Giving your personal opinion and opening up a little bit …

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Content marketing is one of the biggest aspects of SEO

One should always keep an eye on those who want to take your spot. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Google, now more …

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Publish Unique Data

We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating …

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This year will be the year of authority sites

They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as …

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Don't miss out text links from your detailed marketing checklist

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Make backlinks the focal point of your marketing efforts

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Human users are …

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Why has link bait been so popular?

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. While content and digital marketers have spent years honing search engine optimization into a fine …

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Here's what industry insiders think about SEO

Agency SEOs have an edge because they have access to independent sets of data that span across different industries. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low …

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Latest developments in nofollow links

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Tell beginners …

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Losing Focus on nofollow links

The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be …

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The secret behind web crawlers

It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? One thing’s for sure though, Google is …

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This story about blogs will haunt you forever

Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can …

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Tell me more about site submissions

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Use meta robots tags to “no index” URLs generated by the faceted navigation that are showing duplicate content. A …

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The latest trends in URLs

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. When you're ready to scale your strategy …

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Identify niche blogs, forums and newsletters

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want …

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The ultimate revelation of SEM

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will …

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The ultimate revelation of page rank

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe …

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Keep an eye on cloaking

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Analytics and data modeling are what initially drove me to become an SEO …

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When auditing your site, take time to think about html

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always …

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Why are bread crumbs so popular?

Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword …

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What should you look for?

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Every SERP is unique, even for search queries performed on the same search engine …

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Learning about keywords

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. The rise of social media on the Web has created a host of new …

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Unlocking the mystery of organic links

If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own …

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Reasons why you cannot fully understand keyword research

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Chunky blocks of text just bore and intimidate readers – not what you …

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Start simple, but don't forget ROI

Backlinking has a similar effect on ranking. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for …

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Unlocking the mystery of backlinks

Conversion optimization is kind of a big deal. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Content is king when …

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Try to target a hungry crowd by paying attention to SERPs

You should definitely include keywords in your navigation bar. Keyword Stuffing has no positive SEO effect. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be …

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One important aspect is walled garden sites

Targeted posts with original, useful content are your best way to avoid thin content penalties. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow …

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Thinking about link bait makes everything OK

A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. Websites have had browser sniffing and redirecting capabilities for the …

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Define your goals with regards to cloaking

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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Carve out time for concentrating on site submissions

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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When your use of web 2.0 becomes obsessive

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. You need to make more use of your unique selling point and brand identity than ever before. Google shifted its focus to the understanding phase of searches, paying …

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Lessons I've learned from RSS feeds

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. It is imperative that website owners and site developers engage in user testing. Without actually …

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Reasons that marketers love gateway sites

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you …

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How to diagnose long tail search related issues

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. And so, it just takes experience. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that …

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