Invest in keyword density

That’s why you need a professional SEO company to ensure that you don’t fall into copywriting bad habits and start to take the easy route to a weak ROI. User experience is critical to SEO, so it may be a good idea to test how it affects the …

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The first indication should be analytics

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Adjust your appearance in search

The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. Use SEO strategies to build online visibility. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. To prove your value …

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Use co-occurring words from pages that are highly ranked

First, improved search engine rankings will ultimately drive more organic traffic to your website. Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only a small chance customers will be visiting your website via …

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Have the ability to scale as you grow bigger

There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site …

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The mysterious world of URLs

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Try to target a hungry crowd by paying attention to reporting

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. The journey to better ranking must always start with understanding about your current standing on search engines. Learn the search engine results page (SERP). There are numerous methods …

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Design + long tail search = Greatness

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value …

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Quick tips regarding duplication

Many CMS systems come with built-in review functionality. In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page …

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Taboos about authority sites that you should know

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or how to look …

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Less is always better when it comes to backlinks

Without an inviting layout, your content has less of a chance to be seen. All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages …

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This story about link bait will haunt you forever

Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. The process is iterative, so data gathered from …

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We've reached a tipping point when it comes to metrics

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with …

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“Monetisation first” approach

Content quality is what will really change your ranking. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a …

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The secret behind SEO

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth …

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Design + canonical URLs = Greatness

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are …

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How to learn about gateway sites in a few hours

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you …

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Myths and misconceptions about user generated content

Would you feel comfortable providing this website your credit card information? Back then, if you would, to get just kind of a basic SEO job your primary tasks would be link building, which was probably primarily article and directory link building. A number of challenges have to be successfully passed …

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All you wanted to know about social media but were afraid to ask

Exact match Domains (EMD) This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Now, enable your JavaScript and see if your JavaScript and Ajax-based navigation work as well. If Google is crawling your website and …

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Things that make you love and hate ROI

For one, it will increase the bounce rate for your business' websites, losing you further possible customers. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of …

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Useful tips from experts in scraping

Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? Before you begin, it is often worth evaluating what you hope to …

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Can a techie truly understand content

A Google research recently revealed that four out of five users trust search engines for local searches Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by …

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Inbound links to your content help search engines

In fact, for the best results, it needs to play a major part in your entire company culture. Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. People pay billions of dollars a year to companies like Google for tiny little …

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Repurpose old keywords

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Make a point to search for your site on Google …

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Taboos about search queries that you should know

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? It’s important to note that the update will only …

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Learning about webmaster tools

Choose your keywords carefully, and keep user intent as your primary goal. Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find …

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High advertisement ratio can be mitigated by using onsite SEO

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. A key lesson to apply to pretty much every …

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One important aspect is anchor text

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Stick to original content, found on only one page on your site, for best results – especially if you have a …

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When your use of googlebot crawlers becomes obsessive

This is very similar to duplicate content, however it manifests itself in a different way. Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. Try to …

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Bucket brigades based on cloaking

Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Different variations of this method abound. Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of …

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Make bounce rates your centre of attention

Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. In link …

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The worst advice I've heard about bounce rates

Add value to them, and they will add value to you, but you need to add value first. In itself it cannot be harmful for your SEO but what would Google prefer? Back then, there were only a few hundred websites, so the process was pretty simple. Does longer content …

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Lessons I've learned from SEO

While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. It is also a fact that, due to the amount of information available on the internet, search queries …

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Clarification about trust rank

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Even if your site hasn't …

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Can keywords make a huge difference to search engine optimisation?

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Understanding the differences between paid and organic search and implementing each correctly is critical to the …

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Search engine health checks should look at googlebot crawlers

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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Let's talk about comment spam

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know …

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Quick tips regarding citations

What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of …

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Reasons that people rely on javascript

There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved …

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Concentrate on actionable bounce rates

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. To get …

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When auditing your site, take time to think about keywords

Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible …

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Fun with SERPs for now

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

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