Why has content been so popular?

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. HTTPS (secure …

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Identify who are the main influencers in your industry

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. There are many factors that influence search engine rank (how a page positions in Google …

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This story about dynamic pages will haunt you forever

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise …

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Remember that SEM make the web go round

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Making sure that your business is visible …

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Reasons that people rely on web crawlers

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. In days of yore, SEO agencies would take on a client, create a website …

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Reasons why you cannot fully understand local search

With SEO, your website’s visibility increases when search engines crawl your website. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Google Analytics will help you in your investigations on these factors. A page that’s …

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Never underestimate the influence of canonical URLs

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed …

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Can SEO make a huge difference to search engine optimisation?

Every time, the algorithms are changing giving challenges in front of you. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. If you are talking about the types of goats on your farm, don’t make the description or title about …

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Find a simple guide to backlinks and read up about it

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. For SEO to …

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Less is always better when it comes to splogs

They also create an avenue for new traffic to visit your website.: To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a …

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The hidden agenda of web portals

Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. Always give your own website the edge when it comes to content. Links increase the authority and trustworthiness of a page to …

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Never underestimate the influence of SEM

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Use Google’s Search Console for guidelines on Site Map creation. Once your Site …

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How to focus on domain authority

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Searcher intent is defined …

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Less is always better when it comes to analysis

Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. One thing you want to pay attention to is the speed of …

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