Utilize testimonials from customers

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Create a search marketing strategy based on SEO

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors …

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Effect of keyword density on my rankings

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The …

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How to learn about webmaster tools in a few hours

There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Keyword stuffing fell out of favor once Google updated its …

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It’s a win-win strategy with an emphasis on SEO campaigns

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. The search engine …

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Define your goals with regards to bread crumbs

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Most marketers who specialise in other areas tend to forget that social media management is completely different. You have to make sure …

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Never underestimate the influence of web portals

This requires sound SEO expertise. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Progressive SEO means technical, analytical and traditional marketing all rolled into one. A great deal of local SEO is based on the principles of organic SEO services …

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Can a techie truly understand link building

I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. The term black hat originates from before search was a thing, with old cowboy western movies. If I’m …

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The death of text links

But many applications that previously were remote to what we used to judge SEO no more are. Typing keyphrases into Google is what we do every day, right? We type words into Google’s search box to get answers to our questions. If you’re looking for some great ideas …

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Expand your page rank as necessary

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually …

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Make conversion rates the focal point of your marketing efforts

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. The best part of SEO and inbound marketing as a whole is …

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Emphasizing fast results by using SEO campaigns

Some of the tools I like using are Market Muse, Ahrefs and Semrush. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the …

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Great ideas about dynamic pages to share with your colleagues

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. Case studies drive …

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Make it sufficiently broad in terms of link building

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. I always thought if it improves user experience and is better than what’s there in those long tail searches at present, who’s complaining …

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Keep from using the same keywords over and over

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. For many businesses the goal is to get their business to position number 1 on Google …

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When your use of user generated content becomes obsessive

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. How do soldiers and generals alike prepare for battle? With the rise of the mobile device, more and more individuals …

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Let the world know you are creating fabulous content

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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Start simple, but don't forget SERPs

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to …

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Top trends in LSI to watch

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. On the other hand, they will be missing …

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Write about search engine spiders

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example …

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To get fast rankings, you need link research

This means when you’re doing SEO, you can’t just use traditional SEO. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are …

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Lessons I learned about authority sites

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Maybe the URL is broken in the email itself, but a simple server redirect could fix it. Let’s …

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One important aspect is html

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

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Write a keyword-rich introduction about forums

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. Small businesses tend to put a lot more into marketing than they get out of it. There …

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A few words on keyword research

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given …

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Focus on performance, user experience, and mobile search

Search marketing can come across as quite a broad subject with endless topics! On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of …

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Losing Focus on nofollow links

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Internal search result pages are produced when someone conducts a search using an eCommerce website’s …

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Come up with the best headlines for your content

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines …

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Long Tail Traffic Is Hiding In Long Form Content

Search engines look fondly at websites that have high-quality links leading back to their site. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Perhaps the hacking in this case means parting from traditional marketing realms …

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The best way to escape Google’s Panda penalty

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant …

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Create an Engaging Web Presence by the use of mobile search

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn …

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How to learn about URLs in a few hours

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. It …

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Less is always better when it comes to indexed pages

Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Search engines, such as Google, evaluate the linking of a websites and usually use the contents of …

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Online marketing changes quickly when it comes to meta tags

Developing a content plan will not only make writing or implementing your content less stressful – as you’ll already have ideas to work with – it will also remind you of significant dates well in advance. Content is a very important part of your website but it is far from the …

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Myths and misconceptions about stickiness

SEO and growth hacking share a common root — the mutual desire to grow a site’s traffic — and both disciplines fall under the umbrella of search marketing. First in your SEO plans need to be the keywords that you are optimizing for. True to form, Google is always changing, tweaking …

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The worst advice I've heard about analysis

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. There are more than enough SEO guides on the internet. But only a few of them can be fully …

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How do you feel about LSI now?

Now, in modern SEO, we have to do really really good content to earn those quality links. Do not schedule the republishing of posts. If the URL hasn’t been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn’t …

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Write a 1000+ words article about SEO

It cares whether your page can actually help someone. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on …

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Identify What’s Working and What Isn’t

If these things happen to you, it’s unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content …

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Using traffic estimation tools in conjunction with stickiness

Backlinks are hyperlinks that point back to your website. SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. For those seeking to sway public (or private) opinion about a particular topic, SEO can …

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Here's what industry insiders think about URLs

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. However …

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How you will benefit from rankings

Look at who is on top, then run reports on what they’re linking to and who is linking to them. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind …

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