Define your goals

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Your website won’t be found if …

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Improve engagement by utilising page impressions

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. Search engines scour the Internet to find keywords and clues to match search results, but …

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Update your web crawlers on a regular basis

Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under …

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To get fast rankings, you need link research

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. They also create an avenue for new traffic to visit your website.: Your target audience needs to understand the topic …

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Takeaway tips for sitemaps

Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing …

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Improve engagement by utilising non reciprocal links

Universal concepts and methods of testing can be applied to most sites, but each case is unique. You can see who registered a website, where they’re hosting it, and how many site managers they have. If you can't handle the volume of leads and sales then opportunities will be …

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Things to avoid when dealing with bounce rates

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and …

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Types of site changes brought on by web crawlers

SEO stands for Search Engine Optimization. Some people say that “SEO is dead”. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Some people and businesses are tempted by the “rank high quick” schemes that …

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Make keywords more natural

The terms people use to search for what you offer are known as keywords. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Few people, however …

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Wait. Are bread crumbs really that simple?

Successful SEO requires a thorough understanding of the business itself. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that …

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Incorporate white space to break up page elements.

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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Make Use Of Bullets & Numbers While Writing

On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling …

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