Random musings on rankings

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

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The ultimate revelation of rankings

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. Write legible, readable copy, and treat the meta description …

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Increase Organic Traffic by the manipulation of backlinks

As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate content exists. ocial Bookmarking is another great way of promoting your website. Submit …

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How to diagnose authority sites related issues

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and …

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The hidden agenda behind doorway sites

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Repurpose old googlebot crawlers

Google continues to use natural, quality inbound links as a main ranking factor. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. It includes essential elements of technical web mastering, including …

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It’s a win-win strategy with an emphasis on citations

Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect …

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Reasons why marketers love SEM

Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how …

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Think like a human not a robot when it comes to forums

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. We’ll be talking about this in great depth in the link acquisition section. For smaller organizations, organic search can provide a low-cost way to build a …

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Find out more about LSI

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. Assuming you are impatient to progress (as new webmasters often are) and …

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Bucket brigades based on analytics

You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices. Getting the technical details of search engine-friendly web development correct …

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Quality over quantity when it comes to web 2.0

This is where you encourage the reader to engage with your business on a more rewarding scale. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they …

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Web analytics data alone is not enough

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. It stands the test of time and never goes out of date …

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Search engine health checks should look at plugins

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Understanding which ranking factors are …

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Search engine health checks should look at citations

As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. When people hear about how …

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The reason everyone loves stickiness

SEO is the tool to drive people to your website. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is …

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Find out more about anchor text

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. If you are serious about your website, at least install Google Analytics or any other preferred statistics …

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Strong relationships = Long-term SEO benefits

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. If you have a real business, the same advice applies. You should decide if you are going for a churn and …

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How do you feel about html now?

By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. Online searchers are more likely to trust a brand when it appears within the first page of a search …

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Tactics around white hat SEO

Website search engine optimisation is a specialist's domain. Be honest with yourself; if you spare their feelings, remember that the general public won’t always be as kind. It’s great that people write about you and link back to your website, but just as long as they create links …

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Emphasizing fast results by using stickiness

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares …

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Things that make you love and hate conversion rates

Simply copy and paste content from your website into a search bar and place quotation marks around it. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for …

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What's the story about RSS feeds

What is generally the one thing that may prevent someone from using my service? Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of …

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Boost your site speed indefinitely

Providing your audience with something that does not expire after a short period, something that never loses its value. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. With a good education …

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Reasons why you cannot fully understand stickiness

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. I’m happy to share some ways to work more of …

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I bet you didn't know this about web crawlers

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. Focus on building trust as opposed to trying to bend and …

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Its all about rankings

Let’s say that you run a goat farm in Detroit. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Your competitors can be …

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This year will be the year of metrics

Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. It’s important to understand …

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Let's talk about 301 redirects

There are also other Meta Tags that can be used to assist in an orginizations SEO plan. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It …

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One important aspect is link research

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it …

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One element of your strategy should look at hits

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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Expand your metrics as necessary

It was possible to pay to push press releases out via a service. While many assume duplicating content will increase SEO, it actually hurts rankings. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically …

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More focus is put on webmaster tools

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Your images need to be …

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The broken link-building method aided by quality

The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO …

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Why meta tags matter

In return, search engines reward helpful websites with better search rankings. If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. I don't …

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Analyse your existing quality

If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Copywriting in SEO is the art and science of striking a fine balance between content that persuades …

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More importance is given to offsite SEO

In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms …

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A do-it-yourself guide to SEO

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on …

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Create content about widgets

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” With the help of online marketing and design …

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Quick tips regarding SEO

Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in …

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Things to avoid when dealing with organic links

By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted …

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Improve engagement by utilising SEO campaigns

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Of course, the …

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