Be mindful of RSS feeds

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top …

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Generate site maps

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually …

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The mysterious world of white hat SEO

However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely …

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Make anchor text a priority

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. When people search for your products and services, you obviously want …

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Meaty meta descriptions may affect your gateway sites tactics

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Rankings in SEO refers …

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All you wanted to know about forums but were afraid to ask

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals …

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Lessons I've learned from canonical URLs

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Search engine optimization (SEO …

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Thinking about page rank makes everything OK

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

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When auditing your site, take time to think about RSS feeds

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Well-written content is also far more likely to generate backlinks …

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When your use of page rank becomes obsessive

Research your competitors – now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage …

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Don’t forget about stickiness

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. It is fluff and filler content that has often times been stuffed to the brim with as many keywords …

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Update your bread crumbs on a regular basis

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. The Web Crawler is a software that browses the World Wide Web in a systematic manner as …

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The hidden agenda of comment spam

The goal is to gain as many visitors or traffic as possible. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link …

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A do-it-yourself guide to authority sites

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. Variables make it possible to automate certain processes on your site …

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What everyone ought to know about 301 redirects

First, improved search engine rankings will ultimately drive more organic traffic to your website. SEO only becomes difficult when other people become involved that aren’t SEOs. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the …

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Why quality matters

When people hear “T&T,” they’re likely to think of dynamite rather the act of building trust and transparency with your website visitors. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design …

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Not recommended: thin content pages

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. Have a think about all the …

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Quality over quantity when it comes to organic links

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

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The reason everyone loves long tail search

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order …

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