More focus is put on search queries

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. If you want …

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Unlocking the mystery of local search

If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing …

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Start simple, but don't forget analysis

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. Understanding how to …

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Find out more about webmaster tools

There are other perils to keyword stuffing than just being ignored by Google, however. What critics tend to ignore is the fact that, above almost everything else, Google’s algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. It mostly depends …

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Proofread The Content Before You Go Live

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Questions to ask about stickiness

If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using …

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Having fun with offsite SEO

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Getting backlinks are important but if you get a ton …

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Don’t forget page rank

Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. A company may be able …

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Update your search engine spiders on a regular basis

To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 You can create content to target keyword phrases that …

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Make web 2.0 a priority

The key to boosting visibility and SEO is staying active. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take …

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Useful tips from experts in mobile search

Many web pages prohibit access to online users if cookies are disabled. What makes SEO so hard? Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Talking to online marketing companies, which offer a variety of SEO services (like us …

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Don’t forget about RSS feeds

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their …

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Keep it natural

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Web crawlers …

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Its all about blogs

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. We believe …

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Tell me more about link building

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …

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Unlocking the mystery of content

In order for this to be truly effective, however, and for your images to support your overall SEO efforts, they need to be optimised. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. We all know that search engines have been …

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Taboos about analytics that you should know

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index. By putting …

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Build a dashboard in Google Analytics

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Industry-relevant links are often the easiest links for small business owners to acquire. Many of …

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Headings and anchor text

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume …

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Finding the 'Low-Hanging Fruit'

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. To understand this, we need to pay a thorough look on these concepts. Google is getting better and better at recognizing content that truly is …

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Having fun with SERPs

High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. How do you find people who value SEO enough …

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Education is the best legacy when it comes to indexed pages

Above all else, never be tempted to plagiarise. Another example highlights the difference between search engines and social media. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able …

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Invest in quality

You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. You wouldn’t want …

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Define your goals with regards to social media

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches …

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This story about duplication will haunt you forever

SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. By taking the time to make sure your on-page optimization is spot on, you are taking the content that you have spent so much time on and telling the …

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To get fast rankings, you need ROI

Maybe your baby is a little less attractive than the others? Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. Before you publish, please proofread! Google doesn …

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Readability

Search engines also don’t espouse that the sky is blue. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. They …

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Lessons I've learned from SERPs

What does a search optimization program cover? That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. Putting a Rel …

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Maybe static pages will be a thing of the past

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Words that are normally written with uppercase letters should be written in lowercase and you should use …

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Learning about SEO

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Is this the end of web crawlers as we know it?

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. The technical side of …

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Bucket brigades based on SERPs

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for …

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Boost site speed and utilise analysis

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Internal linking is a really effective SEO technique – it …

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How To Find Hundreds Of Awesome Keywords

The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and …

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Start simple, but don't forget local search

From a marketing standpoint, you can refine a website to target a niche audience. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Inbound links can come from your own website (linking from one page to another) or …

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How do you feel about analytics now?

High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not good at grammar could easily find it. By putting out content, not …

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