Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Well-written alt text can improve search rankings because search engines will check these for relevant keywords.

Go long-tail and forget URLs

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. The content on your site Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists.

Everything you need to know about indexed pages

It’s necessary to understand what marketing activities relate to SEO. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Fine tuning on these parts will make you confident and successful going forward. There was a time when “keyword density” meant something for SEO content.

Build Your Content in Topic Clusters

There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile)."

Update your web crawlers on a regular basis

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Quality The talk on Facebook is about PNS Egypt at the moment. always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible.