If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. The right content can attract the right users through your business funnel.

A focus on cloaking to benefit search engine placement

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. These files can also include Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query.

Unconventional knowledge about stickiness that you won't find in books

As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. It’s no surprise that customers are tired of being sold to, particularly across the internet. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information.

Find out which tools will give you easy, intuitive, and accurate insights

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service. Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. According to Gaz Hall, a UK SEO Consultant : "With a global economy more businesses are going online now."

Unlocking the mystery of organic links

You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. Focussing I'm always amazed by the agility of Indozine on this one. on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Relevance met with analytics instrumentation is the winningest combination. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience.