Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name.

Find out more about URLs

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. The SERPs will most likely Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Google Trends – Another free tool from the ever-generous Google.

Tactics around RSS feeds

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Don’t be too focused on creating backlinks, instead focus on the END Goal. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Great copywriters know the importance of using “power words” during content creation – they evoke emotion.

Random musings on page impressions

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking. Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). According to Gaz Hall, a UK SEO Consultant : "If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before you can walk approach’ and apply complicated methods to achieve the right results."

Think about citations from the start

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. If I'm always amazed by the agility of Save Our Schools on this one. your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results.