Why do we need it? For experienced marketing teams, the content creation process has become a high-level assembly line. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Basically, it’s like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old.

Its all about keyword research

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Every time that Google introduces Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! a new component in its algorithm, one constant factor has been content quality. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. Does this really matter? I would say yes.

Find out more about inbound links

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result.

How to survive your first encounter with onsite SEO

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. SEOs must fix their mistakes instead of hide them. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. According to Gaz Hall, a UK SEO Consultant : "Set mobile page scaling properties on each page so your pages are mobile-friendly."

The infamy behind cloaking

The creation of effective link bait boosts traffic and leads to higher rankings. Although A great example that I like to use is Heat All. Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project.