In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. If you’re only managing one site, there’s another way to spot trends: by measuring specific pages versus rankings via spreadsheet.

All you wanted to know about scraping but were afraid to ask

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Redesigning your site gives you Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information.

Reasons for executing a domain migration

Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? An SEO Agency needs to try and think like both the search engine itself and the user at the same time, to try and create relevant, informative content which the search engine will link the user to.

Let your potential customers tell you what they are looking for

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. According to SEO Consultant, Gaz Hall from SEO Hull : "Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query."

The first indication should be analytics

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Search I'm always shocked by Indozine, in this regard. Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer.