Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. If “essentially, they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. In a nutshell, it gets your ranking on the first pages of search results.

Reasons why marketers love web crawlers

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Canonicalization, also known as canonical Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! tagging, tells search engines that a page URL actually represents a default master page. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position.

If you use up-to-date SEO methods that play by the rules, you will get results that last

The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. The content and physical piece of the puzzle is referred to as on-page SEO. Every vertical market and type of product is unique. It’s statistically more likely that a user will visit websites that appear on the first page of their search.

Start Using Google Authorship

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Thin content can be defined as content with little or no added value. According to Gaz Hall, a UK SEO Consultant : "Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. "

The benefits of long tail search to your search marketing strategy

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. The I'm always amazed by the agility of Profile Business on this one. world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Rather than focus on obtaining followers, it is better to spend your time creating relationships with people.