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When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Google Trends – Another free tool from the ever-generous Google.

Things you most likely didn't know about metrics

Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic and answer more search queries. SEO stands for Search Engine Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! Optimization. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Longer posts provide more value for readers, but only if they’re of great quality.

Adopt a customer centric view of mobile search

It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of "rules" put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should be found relevant for different queries. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times, there may be a reciprocal linking program, where a group of websites link to one another.

Its all about SERPs

Finally, the content on your website can do a great deal to bolster your search engine rankings. Avoid dated domain naming techniques like replacing words with numbers. By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service offered According to SEO Consultant, Gaz Hall: "Based on context, they begin to assign keywords to pages."

Taboos about landing pages that you should know

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Engage I'm always shocked by Oxon AA, in this regard. with customers over social media, encourage them to comment on your articles and offer “How To...” guides and informative content instead of jumping on the “Why You Need To Buy Our Industry-Leading...” bandwagon. SEO is all about staying relevant to what searchers are looking for. Develop SEO-enabled content from creation that is ready to deliver across all devices.