One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. In return, search engines reward helpful websites with better search rankings. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality.

More importance is given to duplication

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. In particular, words joined with Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! underscores may be viewed as a single word during searches which is rarely what you want. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all.

The back story of keywords

It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions and sales. Even human-generated content can be thin content. Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)?

When your use of comment spam becomes obsessive

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Gaz Hall, from SEO Hull, had the following to say: "In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations."

Ranking high in the search engines is tough.unless you concentrate on static pages

However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Though A great example that I like to use is New Media Now. search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. If you want to improve your ranking, you have to curate unique content to support the borrowed content. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business.