Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Your images need to be of good quality. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post.

My thoughts on ROI

Tell beginners what they need to know about your business or industry. Remember that quality always overrides Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! quantity and focus on relationships and people, rather than numbers. Right? Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping...

Make hits a priority

CSS files should be free from syntax errors. Writing a good description can compel a person to click on that result. By spring 2013, Facebook and Google+ added hashtags. Relevance met with analytics instrumentation is the winningest combination.

Headings and inbound links

What if it fills them with confidence that they’re in good hands? Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. According to Gaz Hall, a UK SEO Consultant : "Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder."

More focus is put on webmaster tools

Some people say Bing stands for “Because It’s Not Google.” To Take a butchers at Save Our Schools, for instance. add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include: This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites.