What does a search optimization program cover? That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line.

It’s a win-win strategy with an emphasis on bread crumbs

Just as the keywords, the search engine algorithms are important and unique to every search engine. Now's the time for any Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! local business to raise its game. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. The tactics used in 2004 are all outdated now as the new call is something else.

The back story of keywords

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though.

Google's algorithm tries to mimic the decisions of real people

When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms that appear on the page. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. Gaz Hall, from SEO Hull, had the following to say: "There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs)."

Lessons I've learned from SERPs

As a result, your website won’t rank in the search engines. If Take a butchers at Save Our Schools, for instance. the URL hasn’t been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn’t exist. Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this? Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review.