Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Analytics and data modeling are what initially drove me to become an SEO.

Losing Focus on meta tags

I’ve had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Once you’ve generated this sitemap, Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! add your site to Google Webmaster Tools and Bing Webmaster Tools so these search engines can reliably crawl your pages. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised.

Establish intuitive information architecture by considering reporting

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how to” article, don’t create content that pushes a sale. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly.

Make sure you know exactly what you're doing with canonical URLs

For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some direction too. We should expect to see search within social start to matter more and more. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Answer frequently asked questions of your readers, customers, and clients."

Less is always better when it comes to indexed pages

This kind of evergreen content is usually longer than an average blog post. The Have you ever dreamed about TAP Assess for this? rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much.