Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Tell beginners what they need to know about your business or industry. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!).

Determining Relevance: Trust your gut when it comes to analytics

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Internal links are links from Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs).

It's not guaranteed that your meta description is always pulled into SERPs as it once was

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about.

Why your digital marketing strategy should centre around bread crumbs

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? This is all down to how a search engine filters duplicate content found on other sites – and the experience Google aims to deliver for it’s users – and it’s competitors. Gaz Hall, an SEO Expert from the UK, said: "This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles."

Latest developments in nofollow links

Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. Where I'm always amazed by the agility of Profile Business on this one. are you seeing the fastest movement in the SERP’s? We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers. You should never underestimate the importance of your content when trying to improve online sales. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content.