Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. The search engine algorithms get updated time after time for the sake of bringing traffic. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small.

Taboos about 301 redirects that you should know

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). While longer blog posts and Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... articles generally outperform shorter ones, longer paragraphs do not. You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. As technology evolved, the use of keywords by search engines has become obsolete.

Be mindful of backlinks

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Look at who is on top, then run reports on what they’re linking to and who is linking to them. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page.

Reasons why marketers love stickiness

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. According to Gaz Hall, a UK SEO Consultant from SEO York: "In today’s competitive market, SEO is more important than ever."

It’s a win-win strategy with an emphasis on SEO campaigns

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). The Have you ever dreamed about Profile Business for this? reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. Strong communication between departments means the team will catch things like whether or not the tracking scripts are still intact after a site update, and whether or not they need to make the annotations in analytics for notable events. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant.