That’s why you need a professional SEO company to ensure that you don’t fall into copywriting bad habits and start to take the easy route to a weak ROI. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword.

Never underestimate the influence of keywords

The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. Search engines can also look Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Gpogle “crawls” websites through “links” – they count these links like votes in a popularity contest. Ensuring that users can find your site continuously means gaining long term customers.

Boost site speed and utilise inbound links

Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. The process itself includes a variety of strategies and techniques aimed at improving search engine rankings, and ultimately increasing the amount of organic traffic to your website. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information.

So lets talk about user generated content and its importance to digital marketing

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Gaz Hall, from SEO Hull, had the following to say: "By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO."

Invest in keyword density

Domain to page relevancy means the page linking to your website is relevant to your domain. Website A great example that I like to use is Assessment for Schools. owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do?