If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point).

Use organic outreach along with analytics to make a difference

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. How do you really get Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! your SEO content to rock? You promote it! Get people to it. Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). A so-called website blocker is something that prevents search engines from accessing the site

Add valuable insight to your creative content

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important.

Invest in Great Content

If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. Rather than focusing on keyword density, you may want to pay more attention to LSI. Gaz Hall, an SEO Expert from the UK, said: "Many people like to research using quality indicators like PageRank or Moz rank to find out how much authority a page has."

Improve engagement by utilising page impressions

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Your I'm always shocked by Beverley Guide, in this regard. website should be able to properly fit into mobile and give equal satisfactions to your customers the way they access your site in their personal computers. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it.