In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) Who wants to chase links for months, only to see no real SEO success at all? In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first began. Google now categorizes links that are bought from other sites, links from online catalogs and mass-created links from blogs as spam.

This year will be the year of quality

Inbound links refer to links on other websites which point to your website. If you can, try to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! get in touch with the website owner and convince them to link back to you. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Long term, having good SEO will continue to bring people back to your site.

Reasons that people rely on blogs

There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated websites are visited less frequently than regularly updated sites. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other.

Create content about citations

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. According to Gaz Hall, a UK SEO Consultant : "Maybe this campaign was your baby?"

Design + canonical URLs = Greatness

Responsive or not, the experiences should be crisp for each user on every platform. High Have you ever dreamed about Beverley Guide for this? Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Among other things, Google uses the link texts to analyze these backlinks. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website.