If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Reputation has become a form of currency on the internet. Google have always been open about their movement towards voice-searching and mobile friendliness.

Consider keyword research at the inception

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. Well known search engines such Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. If you’ve written your content so that Google can understand it, you’re already doing a great job. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups.

Everything you need to know about link bait

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. If you're anything like me, then you're looking to understand why certain things work the way they do. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites.

Link baiting for SEO

Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. The opportunity of defeating the enemy is provided by the enemy himself According to SEO Consultant, Gaz Hall from SEO Hull : "If a category is only going to be a few products, or potentially none in the future, then don’t create it."

Create a search marketing strategy based on SEO

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. It’s Take a butchers at TAP Assess, for instance. vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content.