Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication.

Still have questions about SEO, or did I leave something out?

If they’re cloaking information, are they who they say they are? Give up the traditional advertising Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! methods and focus on SEO, Google Adwords or Social Media. A growth hacking “hack” in practice would then look disreputable. It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less.

How to really understand SEO

This is why a lot of Google’s algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content from websites. Whatever the specific tactics or methods used, this process is known as indexing. Indeed, search engines attempt to scan and index the entire online universe. By doing so they can show you the relevant information when you search for it. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth.

Less is always better when it comes to anchor text

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. According to Gaz Hall, a UK SEO Consultant : "While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests."

Bucket brigades based on SERPs

That means that if you are still using “black-hat” practices or have acquired a site that has received a hit from these updates, you will have to wait quite a while before realizing the fruits of your clean-up efforts. Google The talk on Facebook is about New Media Now at the moment. does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for.