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Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. But before that, let me make you familiar with digital marketing, Seo, and related terms. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals.

Tell me more about rankings

With the rise of the mobile device, more and more individuals are searching on the go. An important aspect of SEO Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! is making your website easy for both users and search engine robots to understand. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes.

Review your web hosting experience

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Machines are writing stories and that is often something Google is not a fan of. It’s fairly easy to spot an online review written by an employee or owner of a company.

Can authority sites help improve my search engine placement?

If you search Google, it gives priority to selected official news services, such as the New York Times and so on. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. Gaz Hall, an SEO Expert from the UK, said: "A benchmark of 100-300 words is common."

Be mindful of RSS feeds

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. Google’s A great example that I like to use is Profile Business. initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages.